Our story



Background

LeapForWord was started in 2006 by a group of management graduates who had entered the corporate world to fulfill their dreams, only to realize there is a larger world out there that probably doesn’t even know how to spell “DREAM”.

Knowing that an immediate positive change could happen only through the maximum leverage of our limited resources, we decided to concentrate on a single area that would yield optimum results with minimum effort. In today’s economy, English proficiency has become the biggest differentiator between the educated haves & have-nots.

Thus, a Mumbai-based registered non-profit organization dedicated to the sole purpose of enhancing the English language skills of children in under-served communities in India was born.

The genesis of our name ‘LeapForWord’ can be traced to this single-minded resolve.

Our Journey So Far

Our journey began in the small village of Shirpur in Maharashtra, in the year 2009, and over the past 15 years, we have replicated our model of the English Literacy Program across 12 states of India.

While the adoption of the ELP model at scale has been a deliberate step to ensure replicability of the program, we have adopted innovative strategies to strengthen our reach in different geographies based on the regional context, and requirements.

In Maharashtra, we have adopted a bottom-up approach, working independent of the State support. Being one of the oldest states with our presence, teachers have adopted the ELP without state intervention. While in Alwar Rajasthan, the ELP has been adopted into a community-centric initiative through the Teacher Entrepreneur project.

We have full state operations in collaboration with the Rajya Sikha Kendra (RSK) in Madhya Pradesh, Jharkhand Education Project Council (JEPC) in Jharkhand, and the State Council of Education Research and Training (SCERT) in Chhattisgarh.

We have collaborated with the State Council of Education Research and Training (SCERT), Gujarat, Andhra Pradesh Samgra Shiksha, ITDA-Utnoor (Integrated Tribal Development Association) Telangana, Vidhya Vidai, Nagapattinam & Tiruvallur, in Tamil Nadu, and the Jay Prakash Narayan Sarvodaya Vidyalas, Department of Social Welfare, Uttar Pradesh.

Our most recent collaboration with Trent Limited and the Navodaya Vidyalaya Samiti has been initiated as a pilot project across 10 JNVs in Maharashtra, aimed at providing additional support for future readiness to students transitioning from regional-language schools to JNVs.

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What Drives us

It’s the possibility of completely solving the English learning problem that limits access to professional education for millions of students studying in regional language schools.

We believe that government-run, free regional language schools are critical to achieving effective universal education. However, most government schools are unable to deliver English learning as effectively as private schools due to limitation of resources and an effective English teaching methodology. Hence, we have developed tools to enable these regional schools to deliver English learning effectively using one's own mother tongue.

Our primary motivation is “Equal Access to English Learning Opportunities for All.”

Value Drivers

LeapForWord | Making India English Literate

Equity

LeapForWord | Making India English Literate

Excellence

LeapForWord | Making India English Literate

Fairness

LeapForWord | Making India English Literate

Integrity

LeapForWord | Making India English Literate

Trust

Our work aligns with the UN Sustainable Development Goals 1, 4, 5, 8, 10, 16, & 17, NEP 2020 & the NIPUN Bharat Mission.s

Where we work

LeapForWord is based in Mumbai, with a reach across 12 states of India. We have full state operation in Maharashtra, Madhya Pradesh, Jharkhand, Chhattisgarh, and Andhra Pradesh, partial operation in the states Gujarat, Tamil Nadu, Uttar Pradesh, Bihar, Rajasthan, Telangana, and Delhi.

Our goal

Enable rural children from regional language government schools to overcome the barrier to English learning so that they can access increased opportunities, higher education and professional courses for their overall development.

Notable milestones

Our goal of making India English literate aligns with National Education Policy 2020 which envisions integrating regional language learning and foundational literacy.

Phase 1 : Research, Testing & Trial

2006–07 – Inception of LeapForWord
  • English selected as the core area of intervention
  • Volunteer-driven initiative in Mumbai slums
  • First on-ground project at St. Xavier's Evening College
2007–08 – Maharashtra, Our State of Origin
  • Entry into Shirpur – the start of a 10-year-long journey
  • Permission to work in government schools
2009–10 – Formalization
  • Registered as a non-profit in 2009
  • Research & field testing to develop the ELP
  • Core team formation
  • First full-scale inside-the-system intervention across 6 BMC schools


Phase 2: Product Development

2011–13 – Foundations & Early Innovation
  • First financial grant from EdelGive (2011)
  • Classroom-friendly self-learning tools developed
  • Translation Algorithms developed
  • Phone-based delivery: audio content on Micro SD cards
  • State-wide operations in Maharashtra
2013–14 – Program Diversification
  • Launch of Word Power Championship – India’s first English competition for regional-language school students
  • Youth Program developed
  • English Certification Test launched
2014–15 – Awards and Accolades
  • Ashoka Fellowship awarded to Founder-Director Pranil Naik
  • Unlimited India Award
  • Youth Program rollout
2015–17 – Systemization & Digital Shift
  • First professional recruitment
  • Launch of English Literate Maharashtra Project in MAVAL (Pune)
  • Structured English Literacy Program, as known today, developed on the Translation Algorithm
  • WhatsApp-based distribution of digital content
2017–19 – Institutional Integration
  • ELP launched in Hindi & Marathi (2018)
  • GuideStar India Gold Certification
  • ELP incorporated into Balbharati textbooks in Maharashtra via QR codes
  • FCRA approval
  • WPC launched at block level in Maharashtra


Phase 3: Multi-State Scaling

2019–20 – Entry into Hindi States
  • Pilot in Alwar and Madhya Pradesh (2019)
  • 1-on-1 WhatsApp-based model
  • Launch of English Literate Hindi States
  • ELP content vetted by SCERT in Madhya Pradesh, Chhattisgarh, Bihar, Andhra Pradesh, and Gujarat
  • Pilot and early expansion to Chhattisgarh and Jharkhand
  • Entry into Gujarat
2020–21 – Rapid Expansion & Mass Reach
  • Full state coverage: Madhya Pradesh, Chhattisgarh, Jharkhand, Maharashtra
  • ELP telecast on TV (DD–MP) for 50 days
  • WPC went pan-Maharashtra
  • 1 lakh sentence database created
  • Crossed 1 million views on YouTube
2021–22 – National Recognition
  • NSPF won FICCI’s Best CSR Project Award
  • CSR Journal Excellence Awards 2021 to NSPF–ELP
  • Robert Stillman Dignity Award 2021
  • 1st Prize – Bright Ideas Contest 2021, Motilal Oswal Foundation
  • Word Power Championship (WPC) expanded to 5 states
  • Entry into Tamil Nadu & Andhra Pradesh
2022–23 – Institutional Partnerships
  • State MoU partnership in Chhattisgarh
  • WPC became an 8-state event, with all state rounds conducted offline
  • ELP content made available in 3 Indian languages
  • 1 million teacher support calls achieved through a mix of training and rewards
2023–24 – Integration with Government Platforms
  • Integration with the DIKSHA App in Jharkhand
  • Collaboration with Jay Prakash Narayan Sarvodaya Schools, Uttar Pradesh
  • Launch of the rural distributed call center – Teacher Support System (TSS)
2024–25 – FLN Integration & Direct Learning
  • ELP integrated as part of the FLN Mission in Madhya Pradesh and Jharkhand
  • WPC reinstated as the English Olympiad in Madhya Pradesh and as the FLN Championship in Jharkhand
  • D.El.Ed. training launched in Chhattisgarh
  • English Literate Schools & Direct-to-Learner Engagement
2025-26 - Our Most Recent Achievements
  • Received permission by State to conduct WPC across all districts of AP
  • Collaboration with Trent Ltd. for Pilot in JNVs (Maharashtra)
  • Winner of the 4rd Edition CSR Conclave and Social Leadership Awards 2025
  • Official entry into Gujarat with State collaboration